As the adoption of Bitcoin treasuries gathers pace globally, Pri0r1ty have brought the concept to the London AIM Exchange and it fits  perfectly with their existing business.

It's actually not easy for an AIM listed company to implement such a strategy due to AIM regulation but Pri0r1ty has a core business and a good one at that. 

Core Business, Platform for Growth

Pri0r1ty's foundational platform, Pri0r1ty Advisor, offers AI-powered advisory tools to automate social media, investor relations, governance, and marketing for SMEs globally with their AI tools helping business's increase productivity and providing them with insights into their business that would takes weeks instead of hours to achieve.

The recent acquisition of Halfspace further compliments their AI offering adding data driven marketing and technology for sports and entertainment, although the combined offering would be portable in the future to other types of business's.  Essentially, the acquisition is the marriage of AI & Data creating a powerful platform for SME's 

Capitano Ai is one of their leading AI tools designed to enhance the data analytics capabilities of sports and media organisations. The platform enables users to immediately unlock valuable insights from their extensive data repositories via simple conversational queries, marking a crucial advancement in sports data intelligence. Orange County SC ("OCSC"), a professional soccer club competing in the USL Championship, is currently trialling the system alongside other clients such as Team GB Snowsport.

Both Pri0r1ty's existing AI and Halfspace's sports data and marketing business's are revenue generating and the company have already identified cost saving synergies to further improve overall business profitability.  Not only that but the acquisition of Halfspace will create cross-selling opportunites of both the AI and Data tech to each business's set of clients.

When it comes to the all important growth and scaling of the business, something investors will be looking at is Pri0r1ty's plan to increase their already growing revenue streams. They plan to do this through cross selling and the creation of products combining both technologies, like Capitano, which they will be able to deliver to companies both in sport and other verticals, for example the charity sector such as Lukemia Care, one of the company's existing customers.

The company has a strong footing with its core business's in a hot growth sector, however the company have recognised the growing global adoption of Bitcoin and are looking at a first-mover advantage on AIM, implementing a Bitcoin treasury.

Bitcoin Treasury 

The company have just announced the adoption of a Bitcoin Treasury Management Strategy, what is this?

Basically it's a framework for implementing a Bitcoin treasury, it's not just words but requires significant underlying work to put in place (especially for a listed company).  The policy will be built around regulatory requirements and will include things such as Corporate Governance, Compliance and Treasury Management.  

With the policy in place the company are now free to purchase Bitcoin by whatever means they wish including diverting FCF into Bitcoin purchases or performing equity raises to purchase Bitcoin.  However the company have taken a sensible approach within their policy, that they will not deploy more than 50% of cash reserves into the treasury thus protecting the core business and of course shareholders.

A New Angle 

Pri0r1ty has now integrated cryptocurrency payment options into its online onboarding process, giving customers the convenience of transacting with Bitcoin "BTC" and other stable coins, facilitated through a strategic partnership with Coinbase Commerce.

Given the space Pri0r1ty operates in, existing and new customers may well be 'crypto savvy', and the company has said that several customers, some providing BTC treasury management functions themselves, have already elected to pay Pri0r1ty with Bitcoin, utilising this new functionality. 

This provides additional in-flows to the treasury allowing the company to maintain its balance of cash Vs crypto and re-balance accordingly, helping with risk management.

The company is now set-up to buy and receive Bitcoin and with recent cash raised along with monthly FCF it may not be long before a first purchase is made.  Pri0r1ty is now officially open for Bitcoin business alongside an exciting growth opportunity for its core AI and Data business's, if it receives anything like the attention of some of the other treasury plays, from just c.£8M Market Cap, it could be set for some significant upside.